Business Lessons in Community

October is a month all about community.   I am a big supporter of community, not competition when it comes to business.  Let’s take a look at what we, as business owners and humans, can learn from some of the community things that happen in October.

-Breast Cancer Awareness and Domestic Violence Awareness

These two projects have made great strides in awareness.  They’ve opened the public’s eyes to the reality of many homes and made it OK to talk about the truth of what people live and deal with.  Many companies and organizations have teamed up with the Susan G Komen foundation and have supported financially and with participation in walks and other events, helping to find a cure and raise awareness.

As business owners we learn that it’s OK to be real.  We don’t need to lie or put up a good front to make things seem like they’re perfect, we can be honest with ourselves and our clients about what’s going on in our lives, their lives and businesses and around the world. We also learn that there are little things we can do to help with a bigger picture, like donating some of our profits to groups like these or helping people when they’re at their most challenged.

-Fair Trade Month

I’m always amazed when I get an email from an organization that reveals another terrible reality of what goes on to bring us some of our food or create that food.  In recent years many companies have been changing their practices to be “Fair Trade Certified” or have worked to have”…better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards.”

Why should this matter to local businesses?  The truth is if we aren’t taking care of the planet we won’t have a planet to do business on.  Even if you don’t do any out of country trading or work, you can still learn from the heart of this issue: have high standards.  Don’t do shoddy work, don’t settle for average and don’t be afraid to charge what you’re worth.


Is a unique opportunity where the whole US is invited to party.  While the meanings of this holiday have become a bit mired in mystery, some believe it to refer to a day of the dead celebration or simply an end of summer celebration.  It’s an opportunity for kids (and adults) to dress up and pretend they’re someone else, get some free candy and spend some time with friends.

Halloween should ring a bell with entrepreneurs.  Those who have gone out and created their own business are doing exactly what the kids dressing up are: being who they want to be.  You may never actually be superman (or superwoman), but by being an entrepreneur or business owner and doing what you’re good at and have a passion for, you’re a super person to someone.

Where are you as a business and business owner?  Do you need to have a community check done on your business?  Take time this week to check your motives and plans for your business.  What do you do to create community in your business?


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