Let’s face it, lots of businesses don’t make it. They’re either not relevant anymore, couldn’t get off the ground, have fallen to corruption or have come to a reasonable end of their profitable life cycle. What helps a business stay in business for a really long time? Over the next few weeks we’ll take a look at some of the things that will help your business stand the test of time.
This week we’re going to take a look at something that some companies lose track of: branding.
What is business branding? Dictionary.com says that branding is “a particular product or a characteristic that serves to identify a particular product.” What this means is what separates you from similar businesses like yours is the particular spin (aka brand) you’ve put on your products and services. Some obvious brands are Disney, Starbucks and Apple.
If you don’t have a company “brand”, you’d better hope that your work is exceptional or don’t expect to last very long or be super successful. You’d be surprised how many companies I’ve seen who don’t have any branding or unifying aspects at all, or haven’t taken the time to develop them.
Where should your brand be reflected? On your website, in your products, on your social media pages and in who you are as the leader of the company. If you think about the 3 companies I referenced earlier, they’re all pretty consistent through all of these things. You don’t have to be as prominent as these 3 companies, but there should be a unifying factor to your company.
If you want to immediately increase your revenues or at the very least increase the number of inquiries you get, check out how your company is being portrayed across the online and physical world. Not liking what you see? I’d love to help you get everything in line. Contact me on my website to find out how easily you can have that consistent branding throughout your marketing and services.