One thing that just about every good business does is tell a story. There are a few companies who don’t have a story behind them, but they are few and far between. Why does having a story make a difference in the success or failure of a business?
For one, people love a good story. When you introduce someone to your partner, romantic or otherwise, people ask “Oh, how did you two meet?” They want to know the story behind your relationship or partnership. Disney and similar companies have made millions off people loving a good story.
Two, it’s easier to remember the story than the facts. There are some people who are really good with the facts, like dates, statistics and details that may or may not matter, but just about everyone, even those who claim to have poor memories, are able to tell tons of stories about who they are or what they’ve witnessed.
Three, a story creates a personal connection between you, the business, and them, the potential customer. It’s tough to convince people to buy your product or service these days with millions of companies trying to serve the billions of people on the planet. What separates you from the companies who have similar products or services to yours is your story. Your story is the quickest way to a potential customer’s heart and memory.
Being memorable means you’ve got a better chance of coming to someone’s mind when they’re in need of what you offer, which means you’ll be more likely to get the sale.
I’d love to hear your story! What is the story behind your business, and do you share that story? Share your thoughts below.