One thing that’s really important in business and in life is knowing both your strengths and weaknesses. Some people are really good at coming up with a list of what they’re good at, and some are good at listing what they’re definitely not good at. As a business owner it’s important for you to know both.
Just about everyone at some point in time or another asks the question “What’s my purpose?” The answer to this is related to knowing your strengths. If you know what your strengths are you can usually connect the dots and figure out your purpose from there. Your purpose always includes your greatest strengths, and usually also includes a couple of areas for you to work on.
Your weaknesses are opportunities for you to hand the reins over to someone else who can do the work quicker or better than you.
Knowing your strengths and weaknesses shows you not just what you could work on, but what you shouldn’t focus on. If you’re terrible with math and numbers, it’s important that you do get some basic training so you’re not flailing. This doesn’t mean that you should get a masters degree and be doing all your own tax and finance work (unless you discover you’re actually really good at it).
In your business your success and failure depends on the team of people you bring in or work with. You can’t do everything, nor should you. What areas of your business (or life) should you stop trying to do and get some real help?