If you’re in business today you’ve probably got at least one website. If you don’t, you’re missing out on a major marketing opportunity, and a chance to serve potential customers. One of the things I do in my business is review websites and give clients advice about how to improve them and better connect with their customers and potential customers. Over and over I’m amazed that many websites are missing key pieces of information, so today I thought I’d share 5 things you need on your website.
Home page: your home page should have basic information about who you are as a business and why people should stick around to learn more.
About us page: if you’re running an online business this is crucial. Not ever having the chance to meet in-person, this page creates a personal connection with your visitors.
Services page(s): you’ve got to clearly and specifically tell people how you can help them and what problems you solve. If you don’t, or are vague, people won’t buy or ask to learn more unless you’ve presented a really intriguing offer.
Contact us page: this page should have multiple ways to contact you including an email address and a “contact us” form.
Attention to details: if you’re not planning to update your website frequently (although I suggest you do), don’t put dates on the site for events or things that would become old (i.e. Christmas sales). Always check your spelling, your paragraph spacing and coloring of the fonts and backgrounds. Always check your website on a mobile device, apple computer, and several sizes/types of PC. It may sound like overkill, but the more mistakes people see on your site, the less they think you’ll be able to help them or be attentive to the details that are important to them.
What about you? What do you think is important to have on a website?