What’s Good Enough?

As a business owner you probably get your mistakes pointed out to you on a daily basis.  You know that your business isn’t perfect, although you probably spend some time trying to make it perfect.  I know, it’s tempting to try and fix all the little things that show up, but sometimes it’s not necessary.  So what do I recommend you work on?

1-your website.  It doesn’t have to be perfect, but there shouldn’t be spelling mistakes, there should be a way to contact you easily, and it should clearly tell who you are and what you do.  It should look nice and welcoming, and not from the dark ages of the internet.  Does it have to cost a couple thousand dollars?  No, definitely not.  More often than not people will look you up online before venturing to your store or calling you, so you want to make sure your site can do it’s job well.

2-your customer service.  If you can’t keep the customers in the door, you won’t have any, and won’t make any money.  You need to make sure that the things that directly touch or interact with your customers, such as your products and your employees, are focused on helping to create a share-worthy experience.

Today if you work on true and absolute perfection, you won’t make money.  In our fast paced society, you have to know when to grab the opportunities in front of you and how to make the most of the little time you do have.

Good enough won’t do it all the time, if you just try for “good enough” with your customers, they may come back but not tell anyone.  And the best way to grow is word of mouth.  But you have to decide when it’s good enough that trying for perfection will just waste time and mean that you’ll miss out on helping some people.

What needs to be improved in your business, and what have you been improving that is good enough?

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