The Business of 2013

Happy New Year!  I want to begin this year’s business thoughts with a few hopes, dreams and maybe even pie in the sky ideas.

~don’t do it or say it if you don’t want someone else to see it, online or offline.

~the only way you make money is with people.  A computer can’t buy a soft drink, a tree can’t buy a computer, a social media page can’t buy that hot suit.  People buy from companies.  When will we start realizing this and treating sales and customers as the people they are?

~sometimes your business and your marketing succeed by pure luck.  Typically though, you need a well thought out and smartly executed plan.

~social media is all about… being social!!  This doesn’t mean all advertising, nor does it mean all sharing your cute kid pictures.  It means sharing, caring and getting involved with each other.

~there are many components of success.  Two are: good thoughts, strong actions.

~you can talk until you’re blue in the face, and complain until the cows try to come home, but if you’re not asking the right questions you won’t get the answers you need.

~quality and care increase the value of anything every time.

~no one is a business.  You need a life outside of your business.  The only way you can keep your business healthy and growing with new ideas is if you are too.

~if something is in the way, you don’t like it or your customers don’t respond to it, change it.

What would your words of advice be as we step into this new year?

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