Last week Wednesday we talked about how you, the business owner, can get past the stress that success (or lack thereof) creates. You can read that blog post here. Today we’re doing part 2 and discussing some of the things you can do to bring your business to health and life again.
Hire a business consultant: a consultant can point out some of the biggest issues in your business that are causing you to lose money. You may know some of the issues plaguing your business, but often it’s necessary to hear them from an outside source to motivate you into action and do something about them.
Update your website: Today I heard a commercial on the radio about how some business owner didn’t have a website and when he made one, his business doubled. I’m always amazed when I hear that people don’t have a website, even a simple one. In today’s advanced state of technology it’s possible to have a cheap website that’s decent, or even a free one that’s nicer than some others out there. If you don’t have a website you’re missing out on the opportunity to show up in searches on Google with your competitors.
Update your marketing plan: if you don’t have a plan on how you’re reaching new customers, and how you’re reminding your existing ones to come back and visit, you’re probably feeling lost, and probably not doing the right marketing or maybe not doing any real marketing at all. Your business depends on your marketing online and offline as well as the word of mouth of your customers. If you don’t have a plan on how to do the marketing or how to encourage your customers to spread the word, you’re missing out.
Check your services/products: another major reason your business may be struggling is because of what you’re offering. If you’re selling vinyl records, and have been since 1950, you’re struggling because some 90% of the population aren’t interested in them anymore. If you look at some of the businesses who have failed lately, like Borders, you’re missing out on moving with what people are buying. No, you don’t have to succumb to every trend, but you can’t sell products and services that hardly anyone wants to buy, unless the money is there to support that, like buying official Batmobiles or Jurassic Park movie props. As long as you know there’s a solid, strong, market out there for what you’re selling, you can keep selling what you have been, but pay attention to customer requests as they’ll let you know when you need to consider changes.
If you’re dealing with personal or business stress within your business, I invite you to visit my website and get my free guide to building a better business (along with my free weekly business growth newsletter). You’re not alone in your business, nor do you have to deal with the stress that comes with running a business alone.