This month we’re going to take some inspiration from Robin Sharma’s recent article, 51 Ways Ordinary People Reached World Class. You can read that here, and today, we’re going to talk about the importance of never ceasing to learn.
Why learn? Well, in case you have missed it over the past few years things have changed rapidly. What we would have learned in marketing school 10 years ago would not have included anything about social media and today we wouldn’t spend as much time on print publications for marketing purposes. That’s just one small example, there are countless more. If you’ve running your business based on just what you knew when you got out of college 10+ years ago, you’re making a big mistake.
But learning’s not just about knowing more, it’s about becoming smarter. Yes, when you know more you can help more people or make better products, but you can also learn how to do things better, faster or more efficiently than you did in the past. No, time probably doesn’t improve on Mom’s fabulous brownie recipe that you’ve built your business on, but the back end of running your business can be improved with some of the newer client management systems, or even by building a website to promote your business.
But learning is really a personal thing: no matter how “current” your business is, you can always improve you personally. As the head of the business, you need to be able to work with many different types of people, deal with many challenges and still have a life when you’re not working. You can always improve as a leader, in personal interactions and in communication skills. You can also learn a lot about yourself and who you are by your ability to spend time alone with yourself and let new ideas come to you. If you can’t walk alone without your phone playing music or with a partner, or can’t meditate for 10 minutes each day, learn how!
There are lots of great ways to learn, some of the easiest are newsletters that you can subscribe to or blogs you can read. You’re checking your email all day (even though you shouldn’t), so why not find some that are helpful for business purposes and a few to encourage you in your personal interests? You can also take a class, join a mastermind group, work with a coach or mentor, or read a book (one of my favorites!).
Join me this week in making a commitment to learning something new every day!