Soul Success

“”One of the primary goals I have,” Mr. Page said at the time, “is to get Google to be a big company that has the nimbleness and soul and passion and speed of a start-up.””

Making a business concept successful isn’t easy.  Unfortunately the focus of how to get to that success has been on what you need to do in your company to be successful; like marketing, social media, product and people.  Don’t get me wrong, those things are super important.  If you don’t have a good product you can’t be successful, and people have to hear about you somehow or you can’t be sell anything.  But if all you present is a product and try to make people buy it, unless it’s amazing, they won’t be super inclined to take a risk on you.

But I’ve talked with past company executives and present business “gurus” who all share Mr. Page’s sentiments: a business has to have a soul and a passion.  Why?  Because people do, and you’re always selling to people.  If someone tries to convince you that all you need is a product or service and a marketing plan and you’ll be successful, run fast away from them, they’re very wrong.

Your soul, passion, vision, and/or mission are all key to your success both now and if/when you become a large company like Google.  Why? Because people buy things from people they trust, and they can’t trust you if you just present a faceless, empty product.  One of the reasons Starbucks has become so successful is because they’ve given people something they can relate to deep down.  It’s not a surface attraction like Walmart and saving money, it’s much more than that.  They’ve figured out how to present a product that’s not only great, but the soul and passion of the presentation and atmosphere of the product and store do more than just take care of your hunger or thirst.

Don’t just make a product that will thrill people, make a product that will satisfy them for longer than the initial (or only) use.

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