The Power of Connection

“Every child deserves a champion—an adult who will never give up on them, who understands the power of connection, and insists that they become the best that they can possibly be.” Rita Pierson

I’m a big supporter of a healthy and hopeful future for the next generation.  The only way they’ll get that though is if we create it for them.  We have a much better chance of impacting the next generation then we do of making a big impact on today’s world.  That’s not to say we can’t impact our peers and those older than us, in fact, Ms. Pierson’s words are for us as well.

What marketers and business owners have slowly been coming to realize is that the quickest way to build trust and get a lifetime customer is to personally connect with them.  This is one reason why social media has been such a powerful force in our world, it enables us to all connect with each other at the speed of light, anywhere and anytime.

But more than that, what has made the coaching industry so successful is that finally we have someone willing to stand up for us and cheer.  They not only cheer for us but help us become the best we possibly can be.  It’s one of the biggest reasons why I love coaching: I love seeing the transformation that someone, person or business, can go through with a little encouragement and some guidance.

But the first step, as Pierson points out, is to believe in and see that there is something better for that person.  A coach cannot be successful if they can’t see you as a better, more successful person. Without that vision our lives would be pretty boring and empty, we would be only shells of who we could be.

The question you need to ask yourself as a business owner is whether or not you believe your customers deserve the best.  Do you have a big vision for the future for yourself, your business and your customers, or are you just in it for the money?

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