Spring is just about upon us here in the USA. While I don’t see any flowers yet I am ready to do some spring cleaning and make sure my business is ready for the new season. Here are my 5 suggestions for spring success.
1-offer something special. I’m a big believer in taking advantage of holidays and seasons. While you may not be comfortable discounting your products and services, that doesn’t mean that you can’t make special offers or put together special packages to honor or use the momentum of the seasons for the good of your business.
2-refresh your online information. As people start to emerge from their winter hibernations they’ll be looking for services and products to move them into the more active life of the spring and summer. If your information is dated (literally or figuratively) it’s imperative that you update it so people will see you’re someone they can trust to provide services for their needs today, not last year.
3-get rid of old services and products you no longer feel serves your tribe. Sometimes it’s necessary to do a shelf clearing and remove offerings that aren’t contemporary, or don’t support your vision as a business. Maybe it’s not a full clearing, but a new focus on one of the services or products that you want to work in more often.
4-clean up. Yes, for the physical businesses it’s important to get rid of winter dirt and refresh their appearance. No one likes to go to a business that looks like they belong in decades past. People like clean, nice looking facilities, and don’t trust those that look sketchy or germy.
5-hire a coach or consultant. If you’ve been in business for a while, there’s a good chance that you’re missing out on some of the reasons why your success isn’t growing like you want it to. A coach or consultant can help you get a fresh perspective on the good, the bad and the opportunities you’re missing out on.
What will you be doing to be more successful this spring?
Laura Dickey 