One thing I’m brought up against in business over and over is the life of a business. I’ve met way too many business owners who have absolutely no light or life left in themselves or their business. When the light is gone the business is not far behind. Which is actually a really good thing, because most of the best businesses in the world are run by people who are full of passion and life. A really simple example of this is Apple and Steve Jobs. He was responsible for much of Apple’s success, when he left for a period they struggled, when he came back they were again successful, when he died they again struggled. That’s not to say that Apple can’t be successful with another person or group breathing life into things again.
This is also true for your business too. One of the first things I look at or ask a client or potential client about is about the mission/passion/vision of the business as well as their own for that particular industry and their life. Too many business owners get swept away by the details, the Facebook posts, the client emails, and the stock runs and they lose the heart and soul of their business. This is one of the best and foremost reasons to hire people to do tasks, like the stock runs and day to day accounting, that keep you from keeping the heart and soul of the company powered up and running strong.
People like to know they are buying from people. It’s one of the reasons Starbucks is so successful: each person who walks in the door is treated as a valued individual. That kind of treatment only happens because it is part of the heart and soul of the business.
What do people experience when they interact with you in your business? Do they feel cherished? Valued? Appreciated? Do they feel like you’ve heard their concerns and helped them find peace, answers or whatever they were seeking? If not, maybe all it will take to totally transform your business from struggling to successful is a little TLC.
“Where the spirit does not work with the hand, there is no art.” Leonardo da Vinci