We’re just about at September, and while I’m excited, I do know that it’s a time of stress for many business owners who are looking to make some really good profit in the last 4 months of the year. So over the next 2 weeks I thought I’d share, based on what I’ve seen recently, 4 things you can do to improve quickly and dramatically this fall.
1-your website. I was working with another consultant recently and we discussed how he might compare the local business he was working on with others in the area. So I went to Google and typed in an appropriate search term I would use if I were looking for that type of business in the area and checked out what came up. Essentially? Not much. So I visited Yelp and found there were actually some businesses in the area related to the consultant’s client. But less than 10% had websites and those that did were poorly constructed and didn’t share enough relevant information. Get a website! I can’t stress this enough. Even if you go the free route for now it’s better than not having anything when people search for you and find nothing, because most people will search for you before walking in your door, checking you out on social media or buying from you. Make sure to include all the important information about your business so people have no doubt that you’re exactly what they’re looking for. Simply, if you can’t be found, you won’t get the business.
2-an email list. I know that not everyone likes writing, but the easiest and cheapest way to make a profit in today’s world is to get happy customers to come back again. Of course you have to offer a service that encourages repeat business, but most businesses do work that way. So why the email list?? Let’s face it, we’re busy people and we can forget about stuff, no matter how good it was, which is why it’s so important to send out a weekly or bi-weekly at minimum newsletter with just some basic information and keep in touch with clients. It’s not like it was 100 or even 50 years ago when you knew your local area and there were few choices. Now you leave your house and there are tons within a short driving distance, not to mention the online options. You want repeat business, as well as recommendations, because you don’t have to convince them to try you, they’ve already tried and like it. They just need a little support in being reminded. I do specifically recommend sending a newsletter out because you’re in complete control of it. So as long as you’re sending out good stuff people will open it.
So what about you? Do you have a website and newsletter? If not, why have you resisted? I’d love to hear your reasons, you can share them in the comments.