The season we’re in is usually all about success: with Black Friday and the amazing sales that happen for holiday gifts some companies rely on the last 8 weeks of the year to not only get in the black but make a profit as well. So we don’t usually think about the failures that may happen during this time of year like running out of merchandise, bad customer service because we’re rushed, or not being prepared with staff to handle the rush.
But something that I’ve always taught my clients is that you’re only as successful now as you could be in the future if you lost everything and had to start over: if your social pages got shut down, if your website was destroyed, if you lost your customer list, if your business burned down, or if you moved and had to start from scratch.
We know that we’re successful when we’re doing well, but what about the successes from the failures? It’s not something we like to talk about so we try our best to ignore it and hope it won’t be as bad as it could be.
From our failures we learn endurance: it’s not easy to be a success, despite how much of the world operates today success usually takes time and a lot of effort. There’s a very low probability of becoming a household name over night. Most people take years to really be successful.
From our failures we learn people: people are the only way we can be successful; when they don’t buy we can’t be successful. If we don’t understand the people we’re selling to and what they need we could be providing the wrong things for them, and therefor not be as successful as we could be if we really understood what they wanted and needed and sold accordingly.
From our failures we become better: life is all about the journey and if you aren’t willing to do what it takes to be on that journey you won’t enjoy life very much or get very far. There’s always an opportunity to learn from a failure, even if it’s that that try didn’t work. But shame on us if we don’t try to learn but rather continue to do the same thing expecting different results (the definition of insanity).
The only way that you’ll be more successful in the other 10 months of the year is if you take this great opportunity of the influx of customers and learn what they really want so that you can begin giving it to them in the new year.
“I don’t measure a man’s success by how high he climbs but how high he bounces when he hits bottom.” George S. Patton