As business owners we face many challenges, one that we usually ignore or choose not to think about, but one that actually makes or breaks you: your customers and employees. I’ve said it before and I’ll say it again: you’re not selling to a computer or robot, no matter what you’re selling, you’re selling to a human being who thinks, breathes, cares, doesn’t want to get ripped off, wants help and has dreams and goals in their life. It is very challenging to work with people, but as they are what stands in between you and success, it would behoove you to start paying attention to them.
The first thing to question with customers is whether or not you’re selling something they need. It may be the coolest thing in the world, but if no one wants it or needs it you’re not going to make the sale. They’ll tell you how awesome it is and leave it at that. Before selling your product do a survey, contact people, ask questions, and make sure that what you’re going to offer is actually of benefit to those who would buy from you.
The second question is what the response of your customers will be to what you’re selling. Have you explained it in a clear and concise way as well as offered additional, sufficient details that they know what you’re selling and why their lives would be better with your product or service in it, or is the genius buried beneath tech or science speak that no employee or customer understands?
The third question is about you and your employees. Is this something you’re passionate about and does that passion spread to the employees? Are they fully on board with what you do and who you are as a brand? If you’re not passionate and excited about it neither will your employees, and they won’t be able to pass that passion onto your prospective customers and chase away any lingering doubts they may have.
In today’s world making a purchase is a choice. There are usually at least 3 different companies that sell a similar product that you could take your allegiance to if one does not work for you. There are also a ton of options for employees that they could choose rather than working for you if you’re nasty or rude or not helping them meet their career goals. People are the lifeblood of a business, are you caring for yours?
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Dale Carnegie