Tomorrow is the celebration of Thanksgiving here in the USA. It’s a day for us to eat, reflect and celebrate all the blessings we’ve experienced in the past year. As a business owner I have so much to be thankful for over the past year, and hopes that the upcoming year will be filled with just as many blessings. I hope you can say the same thing. As business owners we’ve got the unique position of being on both sides of the buying fence: we know what it’s like to deal with bad products and services and we know what it’s like to have unhappy buyers. The bad experiences can really hurt, but when you have a really good experience it’s amazing. Often, just knowing that your purchase was appreciated is enough to make an average experience into a good one. So today I thought I’d share just a few ways you can show your appreciation to your customers.
Sales/Specials: yes, this is a way to get more business, but it’s also a way to show your customers that you appreciate them. If you’re really out to just get the money and don’t care about your customers you’ll have everything at full value all of the time. But offering sales is one way to show them that what you do is about more than the money to you.
Existing client discounts: Kohls is a great example of a business that does this: if you’re part of their member program you get special discounts throughout the year, discounts that others don’t get and are on top of the regular sales that they offer. It’s a step up from the sales/specials because it’s more relationship oriented, you’re trying to build a relationship with these clients, one that they’ll buy from you fairly consistently over time, so you offer a bit of incentive as well as appreciation to them.
Immediate purchase discounts: this is a little newer and usually more of a web-based opportunity. If you’ve recently checked out on a site that uses this tactic you’ll be offered a discount on a related or different product/service that may interest you, but only as long as you’ve got that screen open from the purchase. It’s a way of immediately reinforcing that you the business owner know they the customer could take their business anywhere but are glad that they’ve chosen you.
Thank you notes: this is by far the simplest and least expensive. It’s as simple as putting a “thank you” on the receipt, sending a heartfelt email or even a card in the mail to let them know that you appreciate them for choosing you and always love to hear how you can better serve them and improve their experience with your product/service.
What ways do you say thank you to your customers?