Today is the last day of 2014. I thought about a couple of options and struggled with choices for a while, but finally I decided that I wanted to end this year talking about hope. Things change so rapidly in the world and in our businesses that I wonder if we’ll ever get to the point of predictability again. No, I think we’re in to continue the wild ride we’ve had over the past few years. Maybe it won’t be so wild for a couple years’ time as things settle but they’ll get stormy again. I think we’re too preoccupied on the gift of transformation we’ve been handed by the changes in technology, and as we get a better handle on them we’ll make things more disruptive or figure out a way that we can better compartmentalize so the tools actually give us a chance to have lives.
But it is Wednesday and we are here to talk about business. For 2015 we’ve got more chances than ever to be successful business owners. We’ve got so many tools at our fingertips that we can use to make things easier and quicker for us and our clients. I think that our biggest weakness is also our biggest opportunity and strength: ourselves. It’s so easy to just think we can depend on the tools to make things happen for us and yet without us as the foundation, heart and soul of our business our chances of success dramatically decrease.
In all the work I do with my business clients the thing I have to emphasize over and over again is that you’re not selling to robots, nor are you a robot. All transactions happen between people. People are what has always made business what it is, but we’ve gotten distracted by the shiny technology advances that have made such great improvements for us. I think it’s time that we step back from the technology and get back into being people again. That’s my hope for 2015, that we take back our business and make them what they were meant to be again.
“You have something special. You have greatness in you. You have the ability to do more than you can ever begin to imagine.” Les Brown