We’ve entered the last month of 2014, how are your business goals going? Are you on target with where you hoped you would be? Today with thoughts of Black Friday, Cyber Monday, Giving Tuesday and the whole holiday season on my mind and just about everywhere you look, I thought we’d talk about a few ways that you can make the experience just a little bit better for your customers.
Black Friday/Cyber Monday: I thought there were some really great deals out there this year, the one thing that surprised me was how many online businesses had deals that were better on Friday than on Monday. I know that lots of people shop on Friday because they’re off, but as a “cyber” business, you would think that they would participate more in Monday than Friday’s sales, or at least hold one thing back to put on super sale. The question you have to ask yourself is are people expecting, as an online business, to buy from you on Cyber Monday and then when your deals aren’t that great do you miss out completely on the sale? Make sure that you’re clear with your customers if you plan to participate and exactly when the best, great and just decent deals will be.
Giving Tuesday: I believe it’s important for businesses and/or business owners to give back to the community. I always give a little extra or special discounts to military personnel, and I also donate to different charities personally. I may not be a millionaire but I believe that giving back and giving to others is not only good for them, it’s good for you too. The thing I noticed more than ever this year was the number of businesses who offered a discount for shopping on Giving Tuesday and offered to donate the same percent to a charity. This not only gets you sales, it helps you do good too.
Expectations: As buyers we have expectations about what we order. As sellers we try to communicate as clearly as possible exactly what we’re selling so our customer service issues are fewer and less costly. When you purchase something and the seller says it will be delivered tomorrow, you expect it to be delivered tomorrow, even if you would have been OK with it taking a few days or even a week to deliver (just as long as you got it by the holiday or the date you needed). But when they then contact you and say it’s delayed both buyer and seller get frustrated. It’s always better to surprise your customers than disappoint them.
What will you do this holiday season to make it better for you as a seller and for the customers who make the season so merry?
“Eighty percent of success is showing up.” Woody Allen