As business owners we face lots of challenges. If you want me to make you a list I can certainly write you up one that will be longer than any kid’s Christmas list to Santa. One of the most noticeable aspects of business and life is our presentation. From how food looks on a plate, to how clean your house looks, to the packaging choices on your physical product or the design you chose for your website, for most people how something looks is one of the first things people notice. Today I wanted to share a few thoughts about presentation and a little holiday cheer reminder.
Let’s get the obvious stuff out of the way first: when things don’t look good or they don’t meet the expectation we have it’s pretty noticeable usually. We see the spelling mistakes, the unkempt floors, overflowing garbage, or dishes in the sink that create a perception of someone or their business that can impact all decisions you make about buying from them going forward. As a consultant the presentation is one of the things that I work on most with clients, and one of the things they’re most resistant to change. I’d be rich if I got money every time someone said to me “yea, yea, I know that, but I need more traffic/hits/sales/likes” etc. Yes, I know you need more sales and traffic, just about every business owner does. But the chances of getting the sales from the traffic are much smaller if you don’t take care of the stuff you supposedly know about. If it’s that simple and it could make that big of a difference in your business, how many more sales do you want to lose for refusing to do it?
This is where the holiday cheer comes in. I was out the other night and saw lights on a tree outside that were clearly done by the homeowner (they didn’t hire a professional company to come in and wrap their tree). At first I was distracted by the imperfectly hung lights, but then I realized that that’s what the holidays, and business, are not about. No, holidays and business are not about having the perfect product, the perfect gift, the perfect life and perfect 2.5 kids. It’s about making the world a better place, being happy with our choices and spreading some happiness wherever we go.
Simply put there are no perfect products, businesses or people. There will always be a failure or flaw someone will be happy to point out. Yes, we should all do our best to not have the easily fixable mistakes and issues like spelling and dirt, but when it comes down to it there’s more to life and success, and some things work just fine with an error or two. In this holiday season and as we wrap up another year in business I encourage you to worry less about the little things and more about those that matter.