One of the biggest challenges in business is getting potential customers to say yes. With Valentine’s Day this weekend I thought it was appropriate to talk about things that need to be in place to get people to say yes to the sale.
1-answer all questions. This is one of the big reasons why people don’t buy, they have questions you haven’t answered, concerns you haven’t addressed or aren’t clear on what you’re selling. If you do sell something that you don’t list all the answers to potential questions for in an easily accessible place, make sure that you’re easily and frequently accessible so you can quickly answer their questions before they get cold feet.
2-there’s no spark. In romance a spark is the stuff stories are made of, and business is no different: people want to know that not only are you special and offering something special, they’ll be treated with respect and value too when they become your customer. I would be hard pressed to come up with a business that has no competitors, so showing your spark, your vision, your personality, your leadership and your perspective are essential to standing out and convincing a potential customer you can provide them with what they seek.
3-offer great value. You don’t get engaged to and marry the scary neighborhood tramp just so you can say you’re married, you choose to make that commitment with someone who you feel compliments, supports, helps, improves, grows, enjoys and loves you. A business is no different, people don’t just buy for the sake of spending money, they want value from you.
Which point will you work on this week to increase your conversions?