If you’re anything like me you’ve done lots of research into success. You’ve looked at the leadership, sales, marketing, people, and countless other topics all trying to figure out how you can be successful. I get asked frequently what the secret to success is and the answer I give usually frustrates people: I tell them to offer something of value, something that not everyone else is offering, do it with a personal/human touch, consistently market your business, and generally tell the world. It sounds vague and, as I said, frustrating, but it’s the truth. If you just jump on the closest MLM bandwagon you’re wasting valuable time and losing money because you joined the wrong team. People have made money from MLMs, however I find that there are better ways to make money and make a difference in the world while you’re at it. But the secret to success that I want to talk about today is one of them that people have a hard time grasping given our society: consistently marketing your business. Here are the challenges and opportunities we face with this aspect:
1-consistency is not something we’re familiar with. We expect results now, even yesterday, so the fact that something takes time to show results is completely foreign to most people. People want to see results of social campaigns in a few day’s time when it can take years to make a dent, depending on how you do it. That doesn’t mean that social media is a waste of time, it just means that if you want to see results it will take longer than the next sunrise.
2-consistency requires work. Not only do you have to adjust your schedule to plan for a longer end goal, you also have to work a lot more persistently to see the results. To have longevity in business it’s absolutely essential that you show your customers that you’re not just here for now, but you’re planning to stick around for a long time. And that’s not something that’s done by sending out an email today and not again for another 6 months.
3-beause of #1 and #2 you’ve got a great opportunity to succeed where others have failed. Learn from what they’re not doing and commit yourself to taking consistent action in your business, consistently offering a quality product, consistently updating your marketing, and consistently being there for customers when they have questions or needs, or just to be friendly. What will you be more consistent with this week?
“Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak, and esteem to all.” George Washington