One of the keys to running a successful business is being aware. You need to be aware of what’s going on, aware of what your business needs, aware what your customers need, aware of what’s going on in the world, aware of what’s going on in your niche, and aware of when things need to change. If you’re not aware of what’s going on in your business, you’ll never be able to recognize when things are happening, when new things are needed and when things are hurdling out of control.
I had to stop and pause this week because I saw a chipmunk out scurrying around and it’s much too soon for them, or so I thought. But it reminded me that sometimes we get caught up in what we’re doing and what’s going on that we miss the signs. The good news is that spring is the perfect time to get started on updating things and growing your business. For spring to happen, for your business to be successful there are some things that need to happen.
Spring seems like all of a sudden there are just flowers everywhere and you can’t believe it. The truth is that it’s been happening slowly over the past few weeks, you’ve just missed the signs. To businesses it may seem like the answer to everything is to be viral, but what those who go viral quickly learn, you have to keep going viral for lasting success. So while viral’s nice if you can make it happen, it’s not what I recommend for consistent success. Instead I recommend you follow the guidance of spring and instead work on consistent, lasting growth and success throughout the life of your business. If you’re consistent with your marketing efforts and with your work with clients you’ll never deal with a lack in clients or be concerned about how far behind you are. It’s time to stop trying to be viral and start consistently helping people.
Spring is also known as the bringer of new things. Very few businesses can exist successfully on just one product created just one time, or one client purchasing one time. While a music store may only sell music, they’re always getting new songs and new artists. While an accountant may always work with numbers the numbers always change and tax rules change each year. Very few writers live off only one book. Your willingness to bring in a new perspective, try something new, work with a new client or partner with another business could be the breath of fresh air you need in your business to get you out of your slump or passionate about your business again.
Consider this week as your chance to shed the chills of winter and move into the warm fresh air of spring. Let go of what’s holding you back as a business and step into what will help you grow. Not sure? Contact me and I’ll review your situation and share my thoughts for what spring can be for you.