An Interesting Business

There’s a lot of debate about what makes things go viral, why some things are purchased more than other, similar, things, and why some companies fail and other similar ones don’t.  Sometimes it’s as simple as saying that trends change and people responding to those changes to account for the loss or failure.  Other times it’s simply the fact that what they’re selling is innovative or bad enough to make the market respond one way or the other.

But with the advent of the internet being reachable in so many parts of the world more people than ever are starting businesses.  And simply put there are only so many things you can sell, so there’s bound to be repetition.  Sometimes the repetition is necessary because one company couldn’t competently supply the whole world.  Sometimes the repetition happens because a company can’t come up with anything better than what’s already out there and believes that if that company was successful the idea will work for them too.

But the reality is that doesn’t always work.  You learn pretty quick if you’re doing an honest marketing effort of your offering if people will respond and buy or not.  And sometimes they don’t for a myriad of options.  But the one I want to highlight today is a lesson that we’ve been working on since our childhoods: boredom. If your product or marketing effort isn’t as interesting as it could be you might not be as successful.  Think about it: the videos and ideas that go viral all have something interesting about them whether in how they look or in what they’re promoting.

Just because you have a “boring” service or product like diapers or accounting doesn’t mean that your marketing or interest in the business should be equally boring.  Nor should you allow your business to look like or be marketed like all the others in your industry just because you don’t have any better ideas.  You’re not limited to your own ideas, get help!

So take a good look this week at your business: is it interesting or have you presented it in a way that attracts rather than discourages or repels attention?  Even your amount of perceived interest in the business can have a big effect on potential customers.

“When you’re writing a book, with people in it as opposed to animals, it is no good having people who are ordinary, because they are not going to interest your readers at all. Every writer in the world has to use the characters that have something interesting about them, and this is even more true in children’s books.” Roald Dahl

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