Do you know what can sink your business really fast? Lies. When you lie about how effective a product or service is or what you’re going to do or who you are, people not only won’t buy from you again but they tell their friends too. And as we know negative news spreads faster than the positive news. I know some people will tell you that too much truth is a bad thing or that some mystique is a good thing. I agree that a little mystery can be a good thing, but what you offer and who you are should not be one of those mysteries.
The whole truth and nothing but the truth:
I understand that you want to keep some secret sauce for your clients. I have no problem with that. Some people find success in sharing their secrets, others have learned what “enough” is that they can share and interest people with what they offer. One of the things I advise some of my clients on is using Facebook. The first thing usually asked or considered is “what do you think of my page?” My answer is usually “I can’t really tell what makes you special” (or tell what you really offer at all), and sometimes also includes “and all your posts are promotional” (which isn’t a good thing). Most people don’t give sufficient information about their business whether we’re talking promotional materials, social media or in client conversations.
Do it right the first time:
If at all possible it’s always desirable to get things right the first time. The reality is that we don’t always get things right the first time and do have to fix things and sometimes start from scratch. But you’ll be more satisfied with doing the job right the first time than you would be if you gave it a half effort. Not giving it your best effort means you’ll also never know if you could have been successful if you gave it a little more effort.
Anything worth doing is worth doing right:
This is another of my favorite sayings. Too often we throw something together quick without really thinking it through or doing the research. Sometimes, as I’ve said in the past, the research is as simple as reading what’s been written and already provided to you. I don’t believe in perfection so that’s not what I’m saying and I think questions are great, so I’m not judging that either. But if you’re really serious about helping people with your product or service you owe it to them (and will save yourself lots of time) if you disclose as much as possible.
Do everyone a favor and check your business for lies, misleading information and invisible information. What do your customers and potential customers think of your business?