The Business of Big Ideas

Today I’m thinking about the big, bold ideas that we always wish we could pull off.  Most of us are really good at coming up with great ideas that are cool or interesting or could help others or make us lots of money, but not always ideas that are big or bold or have the potential to make a huge impact on the world.  Now, don’t get me wrong, the world needs the little ideas and little things as well. We wouldn’t live as we do without the “simple” doctors offices, secretaries, farmers, police/military and cleaning people.  Simple doesn’t mean not important, and you know that without some of those people we’d die a lot quicker.  So don’t give up on the simple ideas, the ideas that make things easier for you, make you simply a little happier, or make things work in harmony better.  Those are really important ideas and we need more of them.

So what’s so great about big ideas anyway?  For one they’re impressive.  We are attracted to things that are big and bold and catch our attention. But what about from a business perspective?  Big ideas are great at catching people’s attention and getting them talking about us too.  But they’re also great for sharing and bringing to life visions and missions that we have in our businesses.  Big ideas are great, but when they’re big ideas that are in support of or part of visions and missions that are core to our businesses they become much more powerful.

But big ideas and missions and visions are only as powerful as the follow through.  On paper or discussions they’re great, but without coming up with a plan on how to bring them to life they’re just ideas or nice words. And we know that ideas and nice words aren’t just what customers want to hear.  They want to see or feel or experience results too.

So what if you don’t have big ideas?  Just because you have smaller and less grand ideas doesn’t mean you can’t support them with visions and missions or that you can’t you can’t present them with care, and attention to details.  As I said before small can matter, it’s just about whether you appreciate and present the value or not.   But, if you only have small ideas and want to think bigger, bringing a visionary (someone who does think in big ideas) in to join your team for a season is always an option.

This weekend I encourage you to think.  Take time to come up with big and small ideas that can support your business and customers and see if you can make them feasibly work for you and them.  Then pick the ones you like the most and seem the most feasible and get to work!

“Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.”  Goethe

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