This week I was asked a question that I get asked on a regular basis and thought I’d share a few thoughts about it with you today. The question? About starting a business without a website. My answer to them was that I would never run a business in 2016, or even the past few years, without a website. With all the free software out there, there’s absolutely no reason why you can’t put one together yourself even if you don’t have the finances to have someone create one for you or a ton of technical knowledge. And even if you don’t have tons to pay someone to create one for you, again, someone could create the simple one for you on the free platforms for a small fee.
But let’s start at the beginning. I think much of the question about having a website when starting a business is that maybe there’s some uncertainty as to whether you’ll be successful or not and don’t want to invest in creating a website if you’re not going to be successful. And the answer for that is simple: you don’t start a business without having done the research to see if what you want to sell is something that people are interested in. No, you don’t need to have a huge percentage of the world interested in what you offer, just enough to be successful in whatever way you define success. If you don’t know that there is interest, no, I wouldn’t start a business or build a website.
But once you’ve done the research to determine a customer base exists, then yes, I would make a website. I wouldn’t start with just social accounts to build interest, I wouldn’t just start with my friends and their friends. Why? Because you only control a portion of your social media accounts, and even if you start with your friends or friends-of-friends you have to give them information in some way and a website is a very easy way of getting information to anyone, anywhere in the world.
So it brings us to having a website for your business. If you’re not convinced yet, research shows that over 70% of people check out the internet before making a purchase, and that number is higher in certain parts of the world and with certain products or services. Are you really willing to miss out on the chance that someone might find your website through their search when all it takes to remedy that is create a simple website? No, I’m certainly not willing to take that risk.
Ready to get started? There are good web designers out there, and you can also create your own using Weebly, as well as Jimdo, Webs, WordPress, or Wix. Don’t let fears hold you back, get your business a website today, or update the one you have.