Business Classics

As we go through this summer I’ve been enjoying summer classics like ice pops, warm sunny days, late night walks, thunderstorms, fresh fruits and vegetables and less traffic on the roads.  Thinking about summer classics got me thinking about some of the things in business that never get old.  Like the summer classics there are lots of variations on the classics we can try, and the true summer classics don’t get old, so don’t be turned off by thinking these are just the “same old things” or dated and aren’t relevant, they’re as central to business success as sun is to summer.

Good leadership: I start my list with this one because as we see in the news, often it’s the leadership behind the business that makes or breaks it.  If you want to be successful make sure that you’re the person who can truly lead your business or that you hire people who can.

Good products and services: there is nothing that beats a happy customer.  Happy customers usually mean more customers, and that’s always a good thing.   One of the best ways to have happy customers is by providing them with products and/or services that live up to their description and the promises made about them and really help people.  Some products or services are successful because they make people happy even if they don’t technically fill a need or resolve a problem that customers have, but all things that are bought or sold must have a purpose of some kind to sell well.

Good customer service: whether we’re talking about the processes of shopping, buying, using or getting help, customers need help! Your products and services don’t magically transfer from you to them, there are things that happen between first knowing about it and the end result (and sometimes after that too).  How easy is it to work through your process?  Do you make your potential customers jump through unnecessary hurdles?  If so you may be scaring customers away before they have a chance to check out your fabulous products or services.  And don’t forget about the people (employees, bosses etc.) that are part of your business too.  Make sure they’re fully equipped to help with a whole variety of customer service needs and are pleasant too.

Good marketing: there has to be some kind of marketing done for customers to hear about your business and what you offer.  We’ve seen laughable attempts at marketing as well as non-existent ones (both of which can end a business).  Marketing can be as singular as a physical storefront or website, or as involved as a national campaign using all kinds of media.  But all marketing does one thing well: communicate to potential customers who you are and what you offer.  How detailed this communication is depends on many things, but all marketing must answer that essential question.

What are some other aspects of business that are classics in your mind?

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