As the Olympics finish up this weekend I thought we’d take some time to look at some of the lessons we can learn from this big event to apply to our businesses.
1-Competitors can work together. Normally there’s talk about how different sports compete for TV/air time, sometimes even competition within a sport over games that are played at the same time. But the Olympics shows that not only can different sports work together to create something great, they can share the glory too. A great opportunity for many business owners is to get involved in their local area with other businesses, regardless of whether they have a physical location or not.
2-Good things don’t have to last forever. The summer Olympics only come around every 4 years and are only talked about occasionally during the in-between years. Yes, you can celebrate your medal status at any time, but most people and companies aren’t talking constantly about the Olympics. If you’re focus is going viral and staying viral you are probably aiming too big. That doesn’t mean you don’t market your business or service, it just means that you can’t expect to be king/queen all the time.
3-Everyone has a story. The news loves to talk about all the different athletes and the story behind their previous medals as well as their journey to the Olympics and what they may have worked to overcome. Are you telling your story in your business? Do people know you have a story? Or are you just pushing the services you offer and focused on your bottom line? What about the story of your customers? Are you even aware of the stories that are their lives?
4-There will be imperfections. With every Olympics we hear stories of poor conditions, buildings not being ready, failed technology or challenges to travel, not to mention the weather issues that may happen that the host location has no control over. Focusing on perfection usually just leads to frustration, so instead work on doing the best you can and address the issues when they appear as soon as possible.
What have you learned from the Olympics that you’re applying to your business?