Today I want to talk about two trends I’ve been seeing and reading about in business this month.
Facebook’s update: the latest update dropped page organic reach to somewhere around 1%. Yep, it really stinks. While we won’t dive into the obvious discussion of what to do about it, the thing I do want to talk about is why I support the update in some ways (but of course not totally because it does not encourage business owners to remain involved). The thing that I see so many businesses forget is that Facebook (and the others like Twitter, YouTube and Instagram) is a social network. That means that the goal of Facebook etc. is to connect people and have them interact and be engaged. Too many businesses are so busy being promotional and trying to create viral content that they forget the basic requirement of Facebook to be social. If businesses showed that they actually cared about the Facebook community I think Facebook would reconsider this latest update.
Learning and Training: Do you train your employees? Do you expect them to stay up to date on relevant trainings? Do you get training and educate yourself? When you’re looking to hire an employee how important is it for them to be up-to-date with their education (even in fields where it’s not required (training is required in the medical field))? One of the current debates is over whether or not to invest in training your employees and potentially lose their skills to another company. The other is why employees aren’t pursuing education that would help bring them up to par with more recent graduates and help them stand out in the job market. Personally I think you should always be learning things, and it’s your responsibility to do so. As to whether or not to train, in talking it over with someone the other day they reminded me that if a business is really a great place to work for their people have no desire to go elsewhere with their new skills.
What are your thoughts on Facebook’s change and learning and training in business?