It’s September so of course I’m thinking about lots of education topics and about the next generation. Last week we talked about something that kids are known for: asking questions, but we talked about it with regards to building a better business. Something that we may talk about in other contexts later this month or next month is the topic of bullying because it’s a serious topic that affects people of all ages, not just kids, but it’s most discussed with regards to kids. What I want to talk about today is something that relates to bullying, is actually in some ways the opposite: empowerment.
The way I see it businesses are in the business of empowering their customers in one way or another. Whether they offer a product or service they empower their customers through the solutions they offer to problems in their lives (darkness, coldness/heat, hunger, transportation, infertility, crazy kids, divorce, loneliness, sickness etc.). The dictionary defines empower as “to give power or authority to; authorize, especially by legal or official means, to enable or permit.” By putting whatever you sell in their lives you’re giving them the power to overcome the challenges in their lives, to make living life a little easier or better, and you’re giving them the opportunity to make the right choices for their life.
So the question we ask often is how can we make our customers and employees happier? Logic, systems, leadership, training, testing, communication, marketing, good people and customer service are all ways that we as business owners can give our customers and employees can make their experience with us better, longer, and more satisfying. Make sure that what you offer and what you tell people make sense. Make sure that you’ve got good systems, leadership, training, hiring practices and communication in place to support and guide your employees. Make sure that people can find you, know what you offer and are able to understand what you offer and how to use/apply it. And make sure that the experience they have with you and what you offer makes them want to come back for more, even if their initial purchase with you isn’t the greatest.
By choosing to go the extra mile with preparing your products and services for customers, giving your employees the tools they need to be successful and support your customers and giving your customers an experience that reinforces the great product or service you’ve sold them, not only are you more likely to be more successful as a business, you’re empowering your clients and customers to solve their problems and enjoy their lives.
How do you empower your customers and/or employees?