With Halloween just a few days away I thought today we’d talk about haunted attractions and what we can learn from them as business owners. To be clear we’re talking about the places that get set up every October with decorations and inspired by spooky myths and legends that people visit. I’m not talking about places that are reported or known to be haunted like Eastern State Penitentiary or Winchester Mystery House. Haunted attractions are very successful despite or maybe because they are only open for a short time. Let’s take a look at what we can learn from them.
Haunted attractions have one goal: to scare people. I’ve met more than one business owner who really has no clue why they’re offering what they’re offering in their business. If you don’t have a purpose how can you know what you’re working towards, and why would people choose you over others offering similar things with a goal?
Haunted attractions have lots of moving parts behind the scenes. Any good business has support systems set up to make it successful. This includes the marketing, financial, customer/client management, and product/service creation/selling/management. The best haunted attractions are those that have great moving parts, and those moving parts work seamlessly with the attraction, they don’t detract from or remind you that you’re at a haunted attraction that’s all fake.
Haunted attractions have a great team. Just about every haunted attraction has people involved, whether just a ticket taker or actors and actresses throughout the attraction who interact with and scare guests. If the attraction is any good when the guests leave they have lots of positive things to say about the “people” they interacted with, which is how it should be for every business.
Haunted attractions take creativity. Business isn’t easy and isn’t straightforward. I don’t know too many businesses that don’t take a little creativity to run, whether in dealing with customer requests and coming up with what to offer, not to mention the marketing!
So as you visit haunted attractions with family and friends this year, see what you can learn and apply to your business from them, and share your ideas and insights in the comments below.