It has arrived! No, I’m not talking about any of the items I ordered on Black Friday, I’m talking about Giving Tuesday! You may have rolled your eyes, but I’m serious. I’m glad that someone realized that non-profits and charities need a day like Black Friday as much as for-profit businesses do. They’re as concerned about their bottom line as all other businesses out there. Just because they’re not looking to put money in their pockets the way that for-profit businesses do, it doesn’t mean they aren’t looking to increase their funds so they can better work towards fulfilling their mission.
I know that some people donate around the year end for one reason or another, I personally donate all year long (I love recurring payments on a credit card, it makes it so easy!), but during this season it does seem like non-profits and charities get the remainders of whatever is left after the holiday gifts have been purchased and the transportation for holiday celebrations and holiday food is paid for too. If you think about even one of the best known holiday non-profits, the Salvation Army often gets shortchanged (no pun intended). They stand outside shopping centers with their red buckets ringing for the change left over from shopper’s purchases. Non-profits and charities certainly won’t say no to any size donation, but it’s sad that we tend to give them our leftovers rather than being part of our shopping lists.
Of course non-profits and charities would love if you donated all year long because it would mean that they would be in the black before year-end, but I know it doesn’t always work that way for any business. This year I did hear about several businesses who chose to donate their Thanksgiving profits to non-profits and charities, which I thought was a great idea. Another great thing I’ve seen this year more than any other year is the number of for-profit businesses suggesting a non-profit or charity that they support or recommend that their customers could support, or choosing to donate in partnership with you on Giving Tuesday (or just the holiday season), through a matched gift or some other arrangement.
Today is a great opportunity to donate to causes and organizations that you personally feel passionate about. In my work I run across hundreds of people trying to make a difference, right a wrong or give people an opportunity that they would not have otherwise. I encourage you to support at least one business today, or spread the gift around to a few non-profits and charities. What is your chosen non-profit or charity?