The Choice of Quality

Quality.  It’s one of the things that we have to decide about as business owners.  The general belief is that the more expensive something is the better quality it is. But quality can be a subjective term because the “quality” that one person is looking for isn’t the “quality” that another is looking for.  A really simple example is when it comes to plates and other dinnerware.  Some people consider “quality” dinnerware to be that which is made of porcelain and very expensive.  Others consider “quality” dinnerware to be that which looks nice and is durable enough to make it through raising kids.  So how do we determine quality for our businesses and is it important?

I believe quality is something you need to consider.  Regardless of what quality means to you, it always means that you’re working with and trying to achieve a standard, typically a respectable one.  Most people and businesses don’t aim for the quality of junk because they actually want people to buy their products.  There are of course businesses who create junk and market it off as a quality product or service and try to hide the fact that it’s junk.  Those businesses don’t last very long.

Sometimes even businesses that have a quality product or service can make mistakes or find room for improvement.  There are imperfections that happen accidentally like e coli happening at the farm you get your produce from (and the farm has never had an issue before and doesn’t have another one), or bugs that are discovered in new technology products or upgrades to existing ones.  It’s one reason that it’s important to do quality control checks and be checking, testing and getting feedback about your products and services.

I believe that every business needs to define the standard of quality that they strive for.  Once the goal has been set, then the steps to ensure that quality need to be put into place.  If every business had a real quality commitment that they accomplished the majority of the time there would be more happy customers and customers would be more willing to stay with a brand.

What will you do this week to improve or reinforce your business’s quality commitment?

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