Common Ground

I love the holidays.  No matter what holiday it is I enjoy seeing all the different ways people celebrate, even if they’re holidays that I don’t personally celebrate.  I still think it’s interesting to see what matters to other people and how they celebrate, honor and remember life, history and their culture.  I was reading an article recently about football and two guys who came from different colleges (rivals) but are now on the same team and read a really interesting quote.  It reads “We stopped talking about the things that separated us and found things that united us…”

There are a couple of things that just about everyone knows about businesses. One: they sell stuff.  Two: they want you to buy stuff. Three: not every business makes it.  Four: one of the reasons that not every business makes it because of the competition they face and that they’re not able to stand up or stand on their own.  It’s really easy to look at other businesses and think about how successful they are and bemoan the fact that you’re maybe not as successful, or think that they must be doing something sneaky if they’re that successful on social media or think that their successes are the reason you’re not as successful as you could be or even that because you’re competitors in one way or another that there’s no way you can work together.

I disagree, I think that even the biggest competitors can stand together for a good cause or good reason.  I think that they can also find common ground in the fact that they sell similar or the same stuff.  I think that in just about every industry there’s room for more than one business of the same kind and that there are ways that we can work together and support each others success, and be more successful together.  Some of the big companies out there are more open than ever to partnering with little companies and I think that little companies can work together as well.

So this holiday season I encourage you to not shy away from the other businesses in your area, but instead to see if there’s a way that you can support each other and build both your customer bases.  What  common ground will you try and find?

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