I’ve been looking at a lot of websites for clients lately, and talking with others about whether or not they need one. I know it’s a topic that we’ve talked about a lot, but since I’m seeing the same issues coming up again and again, I thought I’d share a few reminders with you today.
First, a recent statistic I saw said that 75% of people look online to find out about your business. If you don’t have a website they won’t find you. Even having a simple DIY website is better than nothing, and some DIY websites I’ve seen look and read much better than the professional ones, probably because they’ve got actual heart and passion behind them. But back to the point: if you don’t have a website you NEED one. A social profile will never replace a website. They’re fine as marketing tools, but I would never ever recommend choosing a social profile over a website if you can only create one.
Second, websites have to contain updated information. It’s another reason why I support DIY websites. Yes, I know it adds another thing to your plate, but if you don’t have to wait for your developer to get back in touch with you or don’t have to find a new developer because your old one isn’t in business anymore, and you don’t have to pay their fees for updating your site, I’d say it’s worth it, especially for the little things like the copyright date or updating event dates or dated special offers. If it’s been more than a week past the written date, people will question what else isn’t up to date on your site.
Third, don’t be afraid to get personal. There’s competition in just about every industry so if you don’t stand out, you have a much smaller chance of getting the sale. Your website is one of the first things potential customers will see and if they think your offerings look like every Tom, Dick and Harry’s out there they won’t have a reason to choose you. Let your personality out a little on the site, show them who you are, and help them get to know you and the distinctive advantage you bring to the market or why your products are better than the countless others out there that are very similar. Every business is started by a person, and I think it’s important to show the world and your potential customers who that person is. You don’t have to look like a super celebrity, just show your smiling face to the world.
Can you have bells and whistles on your site? Sure, but they’re no good if the information isn’t there. Worry less about having the perfect website, and focus more on having one that works for you and shows off you and your business.