One of the topics that’s been discussed in just about every aspect of life from politics to business to school is the topic of inclusion. There are plenty of people that you can talk to who will say that they want to go viral and reach “everyone.” There’s nothing wrong with a universal message like love, hope, peace, or community, in fact they’re topics that I talk about often. If you’ve got a product or service that people around the world can universally benefit from, go for it. I wish you the very best.
However the fact is most of us don’t have a universal product or service, or we’ve got a specific group of people we’re most passionate about. That’s not a bad thing, it helps people identify with us and want what we’re offering. It also gives us the opportunity to stay focused on the people we’re most equipped to help. So how do we find the balance between including people and setting ourselves apart from others? Is there even a balance?
Let me put it this way: I think that with enough patience and commitment we can do a ton, maybe even more than you can imagine at this moment. I can’t do heart surgery, but maybe you can’t advise about the heart of a business. I don’t believe that we have to be able to do or be everything, that’s why there are other people in the world with talents that you and I don’t have. That said, I do encourage you to be more open about the people you can serve in your business, don’t just go with your preconceived notions and expectations of others, be open to hearing their story and needs. You don’t have to let go of your values or beliefs to be part of the community, give a helping hand, or listen.
Start somewhere simple as we enter this new month and commit to being a better listener in your business. Listen to what your ideal customers are saying as well as others who somehow find their way to you. Don’t be afraid to to limit yourself, but also be open to trying new things. I think that’s the best balance anyone can ask for.