Over the past decade or so there have been many changes in the business world (‘business’ meaning both for- and non-profits). Some businesses have embraced the changes, some have been reluctant but have eventually tried out some of them and other businesses have firmly resisted any change efforts. In some of those change-resistant businesses and business industries/niches there have been some innovators who have started new businesses that are taking advantage of the changes, which is causing some disruption in the industry/niche. Last week there was an event and this past week I was talking with an individual about their new business that really got me thinking about the changes so today I want to talk a bit about both sides of this conversation.
The event is one that’s been around for 40+ years which says something pretty important given how few businesses, let alone events, last that long these days. The event is a live event and is in an industry that has overall been more resistant to or slow to do many of the changes, including tapping into the internet world. Given that at the core of the event is the fact that it’s a live event, while you wouldn’t want to change that, there is a lot more the event can be doing year ’round to better market the event and keep people connected in between events.
The individual I was talking with is starting a new business in a different industry that has been resistant to change as well. I rarely talk with people who are on his end of things, typically I hear from businesses who are behind the curve and trying to catch up, or talking with companies who are selling innovative products. Starting a business brings its own challenges, but starting a business that intends to turn an industry on its head is an even bigger challenge, and I encouraged the individual to stay the course.
So where does that bring us? It says that there are tons of businesses who have yet to really reach their customers in 2017 as they’re wanting to be reached. But, I also believe that adopting some changes don’t mean that you have to totally change what you’re offering or who you are at the core. To give an example: I saw a recent headline questioning if restaurants were the next industry to suffer and become a more virtual experience with all meals being delivered to your home and not going out to eat, and I had to laugh. Yes, that has some appeal, but a large portion of the success of restaurants is people wanting to get out of their homes and have a meal experience with family or friends, they don’t want to be home, they want to go out. Food delivery may increase but I don’t think restaurants will ever fully go out of business, especially those that offer a fantastic dine in experience. However, just because your core offering (eating in a restaurant in this case) shouldn’t change, that doesn’t you can’t change a few of the items you offer on the menu or how you cook them to meet some of the more current desires or practices, expand how you market to your customers or offer more options to pay than just cash.
The world is changing and I don’t think it’s changing back any time soon. Too many businesses that used to be and still should be essential businesses are being called “dated” or at least not contemporary because they’re afraid to spend the money on upgrades or updates or are stuck at “it’s how we’ve always done things,” yet complain when they can’t get the customers in the door (literal or figurative) or customers complain about what’s offered. There’s a simple answer to this, but it’s not necessarily one they (or you) want to hear. Is it a message you need to hear today?