The Business of Summer

This week we had the beginning of summer! It’s my favorite season and I’m always happy when it gets here. As I sit here listening to rain pour down outside and feel the warmth in the air, I’m reminded of the challenges and opportunities businesses have each summer. Let’s take a look at a few ways you can take advantage of the summer in your business.

Work with the weather. The weather can discourage people from coming out and shopping or it can bring people out in droves depending on your business. If you’re one of those businesses that doesn’t benefit from the summer showers or hot days, those days can be a great opportunity for you to take to social media and email and send out special day-of discounts that your customers can take advantage of (and bring you business you would not have otherwise).

Work with visitors. Summer is one of the seasons that brings lots of visitors and travelers to different parts of the country. Having a “visiting” section of your website, a visitor’s guide in your business, and even offering special locally-inspired products are all great ways of introducing people not familiar with the local area to your business and the area as well as letting the out-of-town visitors know that you appreciate them and are glad they’re visiting.

Get smart with scheduling. Summer does shake things up a bit with lots of employees wanting time off and people interested in staying out later at night. So maybe it’s a good opportunity to change your hours to be open 5-6 days a week with extra extended hours. That gives your employees some time off and gives people a chance to come visit and shop at the hours they’re looking to do exactly that. Having those days off can also be great for doing a deep cleaning of your site, refreshing your website and marketing, taking some courses or doing some other types of educating or learning, and getting some good rest, too!

How will you make the most of your business this summer?

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