A Business Investment

As we look ahead to July 4th and the celebration of Independence Day here in the USA, I want to talk a little about something businesses can learn from this special day. In case you’re confused or forget your holidays, July 4th celebrates the adoption of the Declaration of Independence on July 4, 1776, which declared the US as separate from Great Britain. This wasn’t a decision like saying they’re not going to buy one kind of tea from them, they’re choosing to make a really big difference in the direction the future of the lives of all who call the US home. The signers of the Declaration of Independence knew that it wasn’t going to be something that happened over night, but they decided that for the best of all their futures as well as all future generations, this was a necessary separation. In signing the Declaration of Independence these men chose to make an investment in their future that they may not see real results of in their lifetime, but they believed it would be worth it.

As business owners each day we have to make choices in our businesses and in our leadership. We have to make countless little decisions that are more comparable to choosing which tea to buy from whom. But occasionally we have to make decisions about how or if to invest in something for the future of our businesses. The first decision we have to make is whether or not to look at those big decisions as a potential investment or not. If we choose to not make an investment in it we won’t be take the same steps as we would if we were going to invest. The signers could have decided they didn’t want to make it an investment in our futures and instead would just make an agreement with Britain to do things differently in the future but they chose to invest.

A typical investment question that comes up is with employees. Do you choose to do the absolute minimum when it comes to training or do you choose to do all you can to make each employee the best they can be for themselves and for your company? It’s not necessarily wrong to do less when it comes to training, but typically you’ll experience a higher rate of turnover, you’ll have more employee discontent, less commitment to the business and customers, and less to work with (if anything) when it comes to company culture. But if you choose to invest in the people that are part of your company you’re not only making your company better, you’ve got the potential to make the whole world better.

This coming week I encourage you to do a check-in as a leader and take the time to look at whether or not you’re making investments in your business, if you’re investing in the right things (and right people), or if you’re just doing what it takes to get by in the business world. I have to say that I think the signers made the right decision to invest in our futures, what will you decide?

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