Today as we think more about freedom I want to talk about one of the things that challenges that freedom, indecision. As a business owner you’ve got a lot coming at you that you have to make decisions about on a daily basis, and as a result some business owners go into overwhelm and the business may fall apart. You’ve seen some of these businesses on TV shows like Tabitha’s Salon Takeover and Bar Rescue, they’re suffering and not successful, and often that’s a result of overwhelm or indecision and lack of direction from the owner(s) and/or manager(s). Of course, we can’t forget or ignore the indecision that customers struggle with either. So let’s take a look at 3 key players in our businesses and their relationship with indecision.
Owners: I get the importance of doing your research and taking the time to evaluate your options. As a side note I talk with too many people who don’t take the 5-10 minutes to do the research before they make a decision, with all the information on the internet and contactability through social media there’s no excuse. However, as the person in charge you have to make a decision at some point in time and put action behind it. Your indecision not only affects you, but it also impacts your employees and your customers. There are people out there waiting for the solutions you could be offering but because you’re waiting to decide on a web layout or waiting for the discount to do an ad or putting off the renovations to your store, those potential customers are not getting the best from you.
Employees: As a business owner you need to 1) empower your employees to be able to make decisions for your customers, 2) encourage your employees to make decisions, and 3) motivate your employees to make decisions that are best for both your business and your customers. Employees who are happy in their jobs and believe in what the business is selling and in the brand the business is growing, will typically make good decisions for your business, but they can’t if you haven’t educated them on the principles of working with customers as you want done in your business and you haven’t told them they’re allowed to make decisions that will bring customers back in the future even if they have an issue currently.
Customers: You won’t sell to every person that interacts with your business, that’s just the way it is. You should not want to sell to every person either, because not every person is a good fit for what you offer. However, I’ve never met a business that wasn’t missing out on converting some of the potential customers. Customers have indecision for several reasons including: they don’t know what you’re selling, they don’t know what people think of what you’re selling, they don’t know what the price is of what you’re selling, they have questions about what you’re selling, and they’re concerned about liking what you’re selling after buying. If these issues are present for them when they consider your offer, you’re giving your potential customers the excuse they were looking for to run instead of buying. Do your part in giving them fewer excuses to try someone else.
If you’ve been struggling with indecision on something, I encourage you to accept this reminder today and take action. Don’t make your business, your employees or your customers wait any longer, and do what you can to remove the dreaded gray area. What decisions will you make today?