Listening in Business

This month one of the topics we’re talking about is listening. It’s so important if you want to be successful in business to be listening. Let’s take a minute today to talk about the important things you should be listening to if you want to be successful.

Your customers: what are they saying? They will let you know about their dissatisfaction and the things they love. The internet is a great place to find reviews about your products and services, and you should invite your customers to give you feedback directly as well. You can also listen to their silence and their lack of return to your business and products/services as a clue as to how much they don’t like you.

Your suppliers: are your suppliers constantly raising prices? Are they hesitating on delivery? Do they tell you it’s difficult to get what you ask for? If so it may be a clue that there’s something broken or not working right in your supply chain.

Your employees: your employees are often your first line of interaction between your customers and your products/services, so it’s important to listen to what they have to say about what you offer, what customers are saying to them, things they’re feeling challenged by and what they would like to see changed. If your employees aren’t happy, aren’t respected and don’t think your product or service is worth what you’re charging then you’ll have some difficulty getting them to work at their best for your company.

Your marketing: I know it can sometimes be difficult to understand all the metrics and know exactly what things mean, but it’s important to be in touch with your marketing team to see how people are responding to your marketing. If they’re not responding and you’ve done the proper a/b testing, and tried different marketing opportunities for a consistent period of time, maybe the marketing isn’t the issue.

The market/business world: are you in tune with what’s going on in other businesses? With how they’re marketing their products? With what’s going on with your competitors? With how others are marketing? With government or industry changes that might affect you? I know it sounds like a lot of work but it’s important to be aware of what’s going on outside of your company, not just inside your company.

How good of a listener are you as a business leader? Take time today to really listen to what’s going on in and around your business.

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