This month one of the topics we’ll be talking about is the topic of help. I believe that each and every business should exist to help their customers with something. Maybe that help is something that seems important like fixing a broken leg or maybe that help is something that seems trivial when compared with a broken leg like jewelry to give your young daughter for her birthday. Both of those are helpful, they’re just helpful in different ways and at different times.
I think that keeping the focus of your business on what you do to help people is one of the ways you can ensure your success. If you and your employees are aware of and focused on being as helpful to customers and potential customers as you can be not only will you have happier customers, you’ll also have happier employees and often you’ll have more opportunities for growth and contribution in your community and the world.
With a focus on helping your people you’ll work on designing systems, creating guidelines, marketing products/services, providing customer service, hiring, and even creating products/services that do more than just add to your bottom line. Yes, the bottom line is important, but if you’re keeping employees longer, keeping suppliers longer, and have happier customers, the bottom line will take care of itself.
There are unfortunately tons of ways that businesses are unhelpful, sometimes intentionally but all too often because the businesses and their employees are rushed, overworked, uninformed, overwhelmed, lazy or unhappy. Some things are more simple fixes like website updates and doing different marketing, but others are more challenging like product or employee changes.
But if you look at the well-known successful businesses, more often than not one of the keys to their success is how valuable (helpful) people find them. These businesses have legendary customer service, they have fantastic return policies, they offer products that improve people’s lives, they have happy employees, and they are well-known in their community. No, they’re not perfect businesses, and even if you implement a “help” policy at your business you’ll still have some mistakes and unhappy customers, that’s part of doing business. But, it could bring about the boost, passion and direction that you’ve been missing. How do you help your people?