The past few days and weeks in the US have been filled with remembering as we’ve remembered past hurricanes and what our cities and homes used to look like, and as we’ve worked through another September 11th, remembering the men and women who died in the attacks and the men and women who worked tirelessly afterward to rescue and rebuild.
Today I want to talk about the importance of remembering in business, especially about remembering your people, including your suppliers, your employees and your customers. I’ve worked with several business owners who have no interest in their people, no real care for their people or they’re simply clueless about how neglected and unrecognized their people feel. One of the things that can make a huge difference in success is to recognize your people and recognize how essential they are to your success. The businesses I know would be in big trouble if their people started to walk out, and unfortunately that’s what happens to businesses around the world every day.
What would you do if your employees started giving even less effort to your business and customers and then started finding new places to work? What if your customers stopped telling others about the great things you offered because they were tired of being treated poorly, or received apathetic treatment?
I know it sounds really simple but sometimes the simplest things can make the biggest difference. If you made time to thank your employees and recognize their good work regularly and you made a point of encouraging not only interaction with your customers by your employees but did better with customer recognition and engagement through social media and emails, your business would see a world of difference. And imagine how your business would grow if you gave your employees extra training, or any training at all beyond what they got when they were initially hired. If you’re not recognizing your employees, seeing their talents, hearing their challenges, you’re missing out. A little effort can go a long way in this area.
I encourage you to take time this week not only to recognize the people in your direct circle of business, but to also extend that recognition to the people around the US who are dealing with the hurricanes and memories as they remember September 11. Sometimes it’s the simplest things that can make a huge difference.