Let’s Explore Your Business

This month one of the topics we’re talking about is exploring. If you’ve been in business for several years it may seem like exploring isn’t something you should be doing, you should already have all the answers, right? Wrong. If you’ve been around for several years there’s a good possibility that your customer’s needs or wants have changed or at least varied and a strong probability that the marketing tools and practices have changed or at the very least updated since you started.

Exploring isn’t just for those getting started, it’s for everyone who runs a business. When was the last time your products or services were reviewed to see if they’re being made in the most cost effective, earth-friendly, customer-requested ways, let alone if you’re offering something people still really want? Do you really know your customers? Get to know your customers, explore their interests, wants, and needs, both those related to your company and offerings, and those in their personal lives. Know your customers not so you can be intrusive or overwhelming, but so that you can do your best to serve them. What about the wants and needs of your employees? Do you really know your people and do they really know you and your passion for your business? What about your suppliers? Are they providing the quality product you desire and your customers pay for? Is there a better supplier out there that lines up more with your company culture and needs?

Take time this week to explore your business a bit. Take a look at anything that you say “the way things have always been” regarding and see if it’s time for an update. Most businesses I connect with have something good to work with, but have some rough edges, have lost their way a bit, or are just a bit out of touch with things that would help them grow and move forward to better serve their customers and support their employees and community. So you may not need to do a complete overhaul, maybe that just means some tweaks here and there, so that you’re in 2017 and not several years earlier, or even better, ready for 2018. And it may turn out that exploring your business will help relight the fire you had for it if it’s burned out or gone low, too. Have you explored your business lately?

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