What’s The Real Issue?

A friend of mine is moving and therefore leaving the company they’ve worked at for many years.  They’re a hard worker and have many years of experience in their field and since they started hinting about their departure a year or so ago the company has tried to replace them with varying measures of success and failure (mostly failure).  So we were discussing why it’s so hard for the company to replace them.  Of course my friend is top-notch in their field, but there’s a lot more to the story than this individual being great.  And our conversation got me thinking about why we don’t succeed at some things, or why some things don’t work out as we would expect.

Someone could say ‘I’m not getting anywhere with my Facebook page’, and you could look at the page, see the page is updated maybe every 2 months and then only with a sales pitch and come to a reasonable conclusion that one reason they’re not successful is they’re not posting consistently. Someone could say ‘I’m not selling anything’ and you take a look at their business and see that they haven’t done any marketing beyond establishing their physical and online stores, and come to a reasonable conclusion that one reason they’re not selling is because they’re not marketing. In another case someone could say “I’m not getting any sales” and you look at their products and see that there’s nothing unique about the products, come to a reasonable conclusion that one reason they’re not getting sales is because their products aren’t unique.

Now, we could go back to the same 3 examples and probably find other reasons why they’re not successful in those areas, but what it comes down to is the fact that the issue isn’t really the issue. Yes, not getting anywhere with Facebook or not making any sales are issues, but what they really point to is a bigger issue that needs to be addressed first. Until that larger issue is addressed the smaller issue won’t be able to be completely resolved. Sure, you can make some headway by doing paid FB ads, adding more stores online and offline, or adding more products respectively, but that’s really not addressing the issue that needs to be addressed.

To follow through on our examples, my friends’ company doesn’t need someone who can technically do their job, they need someone who’s a leader and able to help the employees they’re responsible for be more successful in their jobs, and/or hire new employees who are qualified for and have the attitude for success.  In the case of the Facebook page example unless the business really uses all of FB’s aspects along with a solid content strategy they won’t get anywhere.  In the case of the business not selling anything but having physical and online stores, you can have the best products or services in the world but if you don’t market them, you can’t sell them.  In the case of the generic products, yes, there will always be a need for generic products, but why be generic if you can bring something unique to the marketplace?

Today I would encourage you to sit down and take a look at the things that have presented as issues or you’re concerned about and look a bit deeper into them and see if you’re missing the real issue.

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