One of the things I work on businesses with is helping them stand out. It’s easy in this day and age to set up an online store and sell some stuff, and it’s even pretty easy to set up a physical business and sell stuff (especially with all the open store fronts). Almost anyone with decent computer experience can sell online. Which is why it’s more important than ever to make sure that you’re unique, you’re likeable and you give people a reason to shop with you.
I love to read and I subscribe to over 100 daily, weekly or bi-weekly newsletters on business topics, not to mention the newsletters I get, as many people do, from my favorite stores and other interests. I know that over the past month the number of emails we’ve gotten has been increased, from the election to Black Friday to now the Christmas and other December celebrations. I know how busy people are and how many things we squeeze into this month.
But over the past week I’ve been getting some newsletters that have stated something along the lines of: ‘this is the last time you’ll hear from us until the new year’ or ‘this will be an extra short newsletter.’ Don’t get me wrong, I think it’s important that we respect our customers and what they’re focused on, and we as business owners need to take time to be with our families and friends too. But if you’re doing things right you’ve got people who are anticipating, maybe even eagerly anticipating hearing from you, even though it’s the holidays. Hearing messages like these make me feel disappointed and sad that I’m not getting what I’m used to getting from the people and businesses I care about.
I would encourage you to really take time to consider what the right balance is between taking a break for the holidays and continuing to give your fans, readers, tribe and customers the quality and quantity that they’re expecting from you. You’ve worked really hard to get to this point in the year, don’t give up on loving and caring for your customers at this point.