Write for Success

The first Thursday in March is World Book Day, so today I thought we’d talk about books and the lessons we as business owners can learn from books, and the people behind them. Let’s take a look at 3 March-born book guys and what they can teach us.

Dr. Seuss, born Theodor Geisel, wrote over 60 children’s books, and was also a political cartoonist, poet and artist. Many of his books seem strange and have made-up words and beings. Part of their appeal is the wild and crazy creativity that he showcases. Many of his stories are more than just funny words and creatures though, they tell an important story, or share an important concept with people, one of the most well-known being How the Grinch Stole Christmas. What’s the lesson for business owners? Sometimes the creative and the crazy just works. I don’t know any other authors whose works are as creative and they’ve had as much success and have become as much of a household name for several generations as Dr. Seuss’ books.

L. Ron Hubbard was the founder of the Church of Scientology, but was first known as a science fiction and fantasy writer. Using his writing background and doctrines he developed, he wrote the texts that are the “Bible” of the Church of Scientology. Whether you agree with the church/doctrines or not, I think there are two things we can learn from L Ron Hubbard. First, writing is an excellent launching point. Writing books is one way that many successful business owners, leaders and authority figures have gotten their start. Second, some things just sell, and one of those things is religion. Religious texts are some of the most recognizable literary materials in the world, bought in many forms and formats by people, and are really tied hand-in-hand with the success or notoriety of many religions.

Finally we’re looking at Randolph Caldecott who was an illustrator, but is best known for being the namesake of the Caldecott Medal, an honor given every year to the artist of the most distinguished American picture book for children. Caldecott was successful as an illustrator, his illustrations/books were well known in his time (pre-1900). Some 40 years after Caldecott died the award and medal were created and named in his honor. One of the things we can learn from Caldecott as business owners is that sometimes you can be exceptionally successful if you do what you’re good at. Caldecott may have thought about writing books, after all lots of people are successful writing books, but pursued his gift for illustration and as a result not only had an excellent career, but has a prestigious medal named after him that continues to recognize and honor him over 100 years after his death. Writers are great and very important, but without illustrators children’s books would lose the majority of their appeal for children.

What have you learned from authors and illustrators that you’ve applied to your business?

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