Building a 4 Leaf Clover Business

With St. Patrick’s Day this weekend I thought today we’d talk about 4 aspects of business success in honor of the 4 leaf clover. We’ll first take a look at the 3 things that appear on all clovers (in all businesses) and then we’ll look at one that only appears on the 4 leaf clovers:

People:
However you want to look at what you offer, without someone to buy what you offer, there’s really no point to being in business. It’s essential that you take care of all your people if you want to stay in business, let alone become one of the few beloved companies who lasts the tests of time.

Product/Service:
Every business needs at least one product or service that has value, addresses a need or solves a problem for people. Once you’ve got the concept for your product(s) and/or service(s) you have to decide what type of quality you will provide, and whether to differentiate yourself by price, or serve only a specific location or try and reach the masses among other things.

Marketing:
Once you’ve got a product and/or service you’ve got to tell people about it! There are tons of ways that you can market your business and what you’re offering from social media to blogs to newsletters to TV ads to radio ads to joint ventures to affilates. Marketing today has evolved from just product/service awareness to creating experiences, educating potential customers, and interacting with them in real time all in addition to product/service/brand awareness.

Purpose/Mission/Vision:
As I said, most businesses do their best to attend to the first 3, like any clover, but some business go the extra mile and give the extra effort to do things on purpose and with purpose. I had a business owner ask me recently if they really needed to have a purpose/vision/mission because they were “just selling a shirt.” Yes, you can differentiate on the exact product you sell, price and marketing you do and the people that fit your niche, but if you really want a tribe, if you want people to come back again and again and have a passionate investment in your business you need to have and follow a purpose/mission/vision.

So what about you? Are you just working to sell a product or service, or are you working to create an experience for your customers, one that they want to invest in, be part of and share with others?

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