If you’re subscribed to some of my newsletters you know that I’m working on making some changes. Why? Because I realized that I do a lot of writing, and wanted to give my newsletter subscribers something different than what I do on the blogs. Even if the newsletter writings tend to be shorter than the blogs, it’s still paragraph form writing. Don’t get me wrong, I still love writing and that’s not going to stop anytime soon, but I wanted to offer something different.
The interesting thing about this process of deciding what else I could share about, is that I realized I wanted to do something different too. That yes, the change is meant to benefit my subscribers most, but it’s good for my creative muscles to be doing some different things. It turns out I also look forward to doing the newsletters more, which means not only better insights, but also newsletters that take less time to put together in some cases because I’m more motivated and inspired.
So why am I sharing all this? Because sometimes changes can be good! It’s OK to admit you need a change as the business owner, to encourage your customers to choose the ways they want to work with you that work best for them, and to change the things you offer even if they’re not outdated (yet). It’s partly about being innovative, partly about staying ahead of the competition, and partly about keeping your customers engaged.
Sometimes change is necessary (Facebook data anyone?!) but other times change is just part of who we are and the growing process that each and every one of us go through personally and professionally. There’s nothing wrong with it and it can even be the motivation, inspiration and energizing. Is there change you’ve been debating in your business? If so I encourage you to take steps to make those changes before the end of the week.